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Barcelona redesigned their club logo

1 month ago  Raphael   Sport News

From the very moment Barça was founded, the club had its own emblem that the players proudly wore on their shirts. It was the coat of arms of the city of Barcelona, a diamond shape divided into four quarters, with a crown and a bat on top, and surrounded by two branches, one of a laurel tree and the other a palm. This, even at such an early stage, was a way of expressing the club’s link to the city in which it was born.
This badge remained unchanged until 1910. Shortly after Gamper had saved the club from a serious crisis in 1908, a decision was made to give the club its own special crest. In 1910, the Club held a competition between all the members interested in presenting proposals.
The winner was Santiago Femenia, who played for the club between 1903 and 1912, and was a medical student at the time, as well as being a fine artist. And so, the crest that the club wears to this day was created, although there have been a few variations.
Since 1910, the changes made to the design have been minimal, generally just modifying the aesthetics and the patterns used for the outline. The biggest changes came about as a result of political obligations. When Franco came to power, the letters FCB were replaced by CFB, to reflect the way the club was forced to use the Spanish version of its name.
The dictatorship also obliged the club to remove two of the four bars from one of the upper quarters, thus excluding the Catalan flag from the crest. On occasion of the club’s 50th anniversary in 1949, the four bars returned. The original letters were not recovered until late 1974 when the badge reverted to the original 1910 design.
The previous crest is based on an adaptation made by designer Claret Serrahima in 2002, in which the lines are a little more stylised, the dots between the letters have been taken away, the name has been made smaller, and there are fewer pointed edges. The lines in this latest design are somewhat simpler, to make it easier for the crest and the club’s corporate identity to be reproduced in all the different formats.
On Thursday evening, Barcelona unveiled their new club crest that will appear on the shirts of the first team for next season. Before then, however, it will have to be approved by a qualified majority at the members' assembly on October 20.
The main novelty is that the letters 'FCB' have disappeared, as the club understands that these acronyms have no use because the first team and the club at an institutional level is identified by FC Barcelona, with the rest of the club known as Barca. In addition, they were initials that could lead to misunderstandings because they are the same ones used by Bayern Munich.
The spokesman of the Board, Josep Vives, was in charge of explaining the change at a press conference.
"This change corresponds to a brand strategy," he said.
"Throughout its history, the club has regularly updated its crest, and now we will give more prominence to the colours of Barcelona and the ball that is in the centre will be bigger."


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