The Portuguese ace Cristiano Ronaldo have failed to register a goal for Juventus since his move to the Old Lady’s. The Italian champions are feeling the effect of the former Real Madrid talisman in their stock exchange value.
The fan base of the Turin side has also increased with time, staking claims with the likes of Bayern Munich and Real Madrid because of the personality of Ronaldo who is the most followed football on all social media platforms.
While the rest of the Italian stock market has experienced a down turn, Juventus shares in the Milan Stock Exchange have risen by 62 percent in the last month.
At the same time, the FTSE MIB index, which includes the main Italian companies, continued to fall in recent weeks (-6.2 percent) due to the national and international context.
Since Cristiano Ronaldo's move, Juve's shares have reached 1.47 euros, while the previous record, dated on January 3, 2002, was at 1.32 euros.
Specialists in the Milanese stock market conclude that although it's impossible to predict the behaviour of stocks and shares in the coming weeks, the Old Lady have seen a major boost in their brand name, despite Ronaldo's goal drought in the first games.
Meanwhile, the general capitalisation of the club also registers historical levels, having reached 1,350 million euros as maximum value and an overall 86 percent rise in stock value from the beginning of the year.

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