A rebrand initiative has taken effect at Serie A champions Juventus with the club announcing a new badge, although to a rather cold reception.
The Bianconeri's previous emblem had been in place since 2004, itself replacing a long-standing, similar predecessor which also featured the club's zebra mascot in an oval shape.
However, the new design is based around a minimalist 'J' that remains black and white, and will feature on the Juventus kit from the 2017/18 season.
At the official unveiling ceremony, three-time Oscar winner Giorgio Moroder gave a DJ set with unique cocktails designed by local bar maestro Tommaso Cecca handed out, alongside a unique Jeep created by the club's sponsors.
"The transformation also encompasses a brand-new visual identity. The result of a bold, uncompromising approach, the new visual identity turns the sport's traditional style on its head and sets about blazing a new trail," read a Juventus press release regarding the new badge.