Having won only one piece of major silverware in the last decade, AC Milan have been making moves to return to the top this summer. Serious moves.
Silvio Berlusconi got the ball rolling back in April when he paved the way for a new era at Milan by selling the club to Chinese investors. Although Berlusconi said he left with "pain and emotion", the sale reportedly required the Chinese consortium to spend 350m euros on improvements, and they have wasted little time in attempting to reach that figure.
Milan are one of the biggest summer spenders in Europe, having splashed more than £150m to sign the likes of Leonardo Bonucci, Andre Silva, Franck Kessie and Hakan Calhanoglu. Goalkeeper Gianluigi Donnarumma has also committed to an apparently lucrative new contract, having appeared to be on the verge of leaving.
Even former Inter Milan president Massimo Moratti has been impressed. "Milan are moving very well in the transfer market and, to be honest, I didn't expect that," said Moratti last month.
The transfers appear to have brought optimism back after one of the most fruitless periods in the club's history. Season ticket sales have soared, head coach Vincenzo Montella has called it "a summer of dreams", while new Milan CEO Marco Fassone told Sky in Italy: "To arrive in April after 31 years of the incredible management of Berlusconi and [previous general manager Adriano] Galliani, there was a lot of tension.
"But to see now that our work is giving results, that we hope to see also on the pitch, and the affection that the people share with us every day in the street, online. It means people have enthusiasm for AC Milan."
Enthusiasm has turned to expectation. Montella says he wants "to be the one that brings the club back among the top five in the world" and that anything less than qualifying for the Champions League next season will be a failure.
Yet not only does the former Italy international - only recently a year into the job - have his work cut out with so many new additions, but Milan have plenty of ground to make up. They finished sixth in Serie A last season, 28 points behind champions Juventus and 23 behind Napoli in the final Champions League qualification place.
And will it be an entirely new-look XI on the first day of the 2017/18 season?
Donnarumma, 18, is set to stay between the sticks, having signed a new deal until 2021 and then apologised to fans for the furore surrounding his future. "I never had any doubts in my head about staying," claimed the Italy international recently.
Milan CEO Fassone suggested that it was a different story. "It was maybe one of the most difficult things we did. One day we will tell the entire story, quite curious, complex, one of those that gave us greatest satisfaction," he said.
In front of Donnarumma, Montella has said he could play with a three-man defence. "I have so many players, I think they're capable of offering different tactical solutions," he added.
If it is three then they could be Italy international Alessio Romagnoli, Mateo Musacchio, signed from Villarreal this summer, and Bonucci, who is surely the standout signing of the summer in Serie A, maybe even across Europe, having joined on a five-year deal from Juventus.
